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Alder & Rein

The Show Locker, built for the aisle before the ring.

Alder & Rein is an equestrian product and brand concept centered on The Show Locker, a premium mobile tack locker for competitive riders, trainers, and show barns.

The Alder & Rein concept site, headed Arrive organized, showing the tack locker as rendered in a stable aisle.
Concept rendering
On screenScreen capture of the running software — a concept rendering, not a photograph of a made object. Corey D.M. Johnson.

The idea

Horse-show equipment moves through a specific sequence of preparation, transport, staging, and return. The Show Locker organizes the object around that lived routine rather than treating it like generic storage.

Where it is now

A developed product design and live presentation, still moving toward physical production.

A developed product proposition, visual identity, and live product site under the Alder & Rein name.

Related work

This idea didn’t stay in its lane.

Venture StudiesTrade Goes On